My mentor gave me some specific areas to address. Please answer any that you feel you don't mind sharing:
Websites: how many websites do you have and what are their addresses?
Clients: Who are your clients? Not their names, but what kind of people take your classes and purchase your jewelry?
Marketing strategies/Advertising: I know you use facebook, but how do you use it and has that been an avenue that has brought you clients? What you do now might be different from what you did when you first started. Do you use pay-per-click ads? How did you build up your student/client list over the years? What other forms of advertising do you use or have you used to build up your following?
I don't use pay per-click ads. I haven't really found it necessary. Not that it's been so easy to get the word out but my business has grown at a pace that's been really comfortable for me. My blog has been my first source for getting information out as well as a really fun outlet for me and a way to get to know my clients/students better. I'm pretty hesitant about giving much personal information away...it's one of my business faults; I'm not personal enough. I find it hard to be personal over the internet so it's important for me to have several different internet platforms to express different aspects of that.
Years in business:
That's about it. Thanks very much. Anything you can add will be greatly appreciated. It's not easy to start over at age 56 with no money and no help. The Towers class really helped me get through the winter. I basically focused all my days just working on the assignments. At night I sat by the fire with my cats and kept going on my jewelry, trying new things.